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North Shore Communities Come Together to Rally Residents and Businesses Toward Widespread Vaccination and Summer Reopening

Posted on April 27, 2021

North Shore Communities Come Together to Rally Residents and Businesses Toward Widespread Vaccination and Summer Reopening

North Shore Coalition for a Safe Summer Will Support Responsible Reopening with a Focus on Health & Wellness

36.9% of Residents Have Been Fully Vaccinated

April 27, 2021 — Today 10 North Shore communities of Beverly, Danvers, Gloucester, Hamilton, Marblehead, Nahant, Newburyport, Peabody, Salem and Swampscott announced a campaign to drive widespread vaccination among residents, business owners and employees, and support a full and safe reopening for local economies by early July. Spearheaded by public health leaders and supported by city and town Managers and Mayors, the North Shore Coalition for a Safe Summer will take a regional approach to providing consistent and clear public health guidance regarding vaccination and COVID safe behaviors.

As of April 22, nearly 96,000 residents of the 10 communities have been fully vaccinated, and more than 138,000 have received at least one dose, representing approximately 37% and 53% of their total populations, respectively. The Coalition will track community vaccination progress weekly to identify and respond to areas of greatest need.

“Throughout the pandemic our COVID response has been regional,” said Salem Mayor and North Shore Coalition chair Kim Driscoll. “And that means we need a regional approach to public health education and community building, to ensure that every resident who wants a vaccine can get one, and that those who are unsure about vaccination are provided with accurate information to make the best possible decision for themselves, their families, and their community.”

“Getting vaccinated against COVID is the fastest way to end this pandemic once and for all,” said Mayor Ted Bettencourt of Peabody, the lead municipality of the Safe Summer campaign. “Balanced with smart public health guidance and policy, we can have a summer on the North Shore that we missed out on last year – coming back together at our restaurants, for live music, and the in-person activities that bring us joy.”

The Coalition’s 10-week campaign will include:

  • Partnerships with the local business community to encourage residents and patrons to support responsible reopening through vaccination.
  • A social media, print and public space marketing campaign that motivates residents to get vaccinated and safely back to their beloved summer pastimes that are unique to the North Shore.
  • A partnership with Mass General Brigham’s Community Messenger program to provide multilingual vaccination information from trusted local health care providers with the community.
  • Ambassador programs in Salem and Peabody that will employ residents to conduct vaccination outreach in neighborhoods that have experienced disproportionate impacts of the pandemic.
  • The creation of multilingual educational materials that provide information on the COVID-19 vaccines and drive residents toward vaccine registration sites, with distribution coordinated among houses of worship, nonprofit organizations and other service providers.


CONTACT: Emilee Regan, 978-580-4402

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